Firstly, other than working in the hotel industry alongside my experience in Indian head massage, then Pilates and movement and of course the love of staying in beautiful hotels this is merely my opinion and something I take a keen interest in.
That being said, my market research, alongside the want to be a part of the merge between leisure and spa to enable a more holistic approach to a hotel's experience just excites me.
People are looking not only for physical movement benefits but also mental health benefits in order to achieve a true sense of wellness but, are hotels tapping into this and is it going to bring in a bigger revenue for them if they jump on board?
In this blog, we will look at why I believe a merger of spa and lesuire would be profitable, the physical and mental health benefits it provides, how hotels are incorporating wellness into their offerings, and whether or not wellness belongs in hotels at all!
Why would the merger of spa and lesuire be so Profitable?
Spas are an incredibly profitable business due to the demand for services that promote relaxation within hotels. In a world that is becoming increasingly digitized, human connection is key in order to fully relax and recharge. Lesuire classes such as yoga, tai chi, Pilates, meditation, and mindfulness are also becoming increasingly popular as people seek alternative movements to look and feel amazing.
Wellness experiences inspire a holistic approach to well-being that includes physical and mental health with a human connection, as well as food and overall experience. The benefits of wellness classes are numerous; they provide lower stress levels, improved mood, increased flexibility, improved sleep, improved concentration, better decision-making, increased self-confidence and better overall health.
However, these benefits are not just limited to clients.
Hoteliers also benefit from offering wellness services. By adding wellness to their agenda, hotels are able to boost profitability and brand credibility by being a brand that cares about their guests. Offering services that help guests achieve a sense of wellness creates an environment of relaxation and comfort for everyone. In my opinion, no longer a holistic approach for the few but rather it’s becoming more accessible and beneficial to everyone.
Hotels have also noticed the trend of wanting to focus on well-being and have begun offering retreats for clients to take time for themselves and focus on their health. These wellness hotels focus on the physical, mental, and spiritual aspects of a person’s life in order to promote health and well-being. This trend has been growing in popularity due to people’s desire for more than just a physical workout. People understand that a strong body doesn’t always mean a strong mind.
Does Wellness Belong in Hotels?
The question still remains: Does wellness belong in hotels?
Absolutely, Wellness incorporates the way Spa and lesuire interact with guests but also dining and overall experience everyone works together to create an experience that truly leaves a mark. My research in 2023 is to see how top UK hotels approach guest well-being and how it will change the hospitality industry overall. While there are many opinions on this topic, one thing is certain: providing services that promote relaxation and well-being can only benefit both clients and hoteliers alike.
So here is my conclusion.
The third wheel of spa and leisure (Wellness) provides many physical and mental health benefits for both clients and hoteliers alike.
Physical movement benefits include lower stress levels, improved mood, increased flexibility, better overall health and improved sleep. Mental health benefits such as improved concentration, better decision-making, and increased self-confidence are also provided through alternative movements such as yoga, tai chi, Pilates, meditation and mindfulness.
Wellness hotels are popping up all over the UK as people look for ways to focus on their well-being in addition to physical fitness. The question still remains: does wellness belong in larger more mainstream hotels?
I have such a burning desire to find out and my research in 2023 will attempt to find hotels that offer such services what that entails and report back as part of my own market research and personal enjoyment but until then it is clear that providing services that help people achieve a sense of wellness creates an environment of relaxation and comfort for the guests and a margin for growth and returning customers for hotels.
What do you think? Should it be non-negotiable to offer spa, lesuire & wellness?