My Visit to Belfast: Exploring Reform RX's Revolution in Pilates Technology
- Bethan Dando
- May 13
- 4 min read

After years of watching the Pilates industry evolve, I was excited to visit Belfast and make Reform RX my first stop. This innovative company is transforming how we think about Pilates equipment, blending cutting-edge technology with classic reformer design while establishing themselves as premier suppliers to luxury hotels and high-end Pilates studios worldwide.
As part of our ongoing market research for clients across the UK, testing and evaluating the newest reformer equipment available is one of the more enjoyable aspects of my job. While much of our work involves detailed analyses and logistics, these hands-on research trips allow us to personally experience the equipment we might recommend to our studio clients, or ones I currently use whilst i teach in studios.
The Evolution of Reformer Technology
Reform RX offers two distinct reformer models that showcase how far Pilates equipment has come in the last two decades. Their flagship original model, the Reform RX, and their newer, sleeker Reform RX Model S both deliver sophisticated Pilates experiences with different design aesthetics.
These premium reformers have become the equipment of choice for luxury wellness spaces seeking to elevate their client experience.
Getting to try both models firsthand was invaluable for our market research. Nothing compares to actually feeling the responsiveness of the springs and experiencing the technology interface that our clients' customers will use. This testing process helps us make confident, informed recommendations when advising studios on their equipment investments.
What struck me immediately was how Reform RX has managed to integrate sophisticated tracking technology while maintaining the core principles of Pilates. Unlike traditional reformers that have remained largely unchanged for years, these machines feature interactive homescreens that actually learn your preferences over time – exactly the kind of innovation that luxury hotels and exclusive studios are seeking to differentiate their wellness offerings.
Comfort Meets Smart Design
The attention to user comfort is evident in both models. The reformers feature thoughtfully designed surfaces and responsive spring systems that have been refined to prioritise safety. What impressed me most was how the technical improvements didn't compromise the equipment's aesthetic appeal. These reformers would look at home in the most stylish studios and five-star hotel wellness centres while still delivering a superior workout experience.
Our clients frequently ask about the balance between functionality and aesthetics, and experiencing this equipment firsthand allows us to speak confidently about how these reformers would complement their studio design vision. This kind of detailed, experiential knowledge simply can't be gathered from brochures alone.
The midnight upholstery on the Model S particularly caught my eye – a perfect option for upscale boutique studios looking to create a cohesive, sophisticated aesthetic. The premium materials and thoughtful design elements reflect the level of quality expected by discerning wellness facilities catering to a luxury clientele.
A Personalised Pilates Experience for Discerning Clients
What truly sets Reform RX apart is how they've created a personalised experience through technology – a key selling point for exclusive studios and premium Studio's looking to offer bespoke wellness experiences. Their system allows users to organise classes based on multiple factors:
Instructor preference
Class length
Difficulty level
Class type
Specific body focus
Playing with these features and exploring the user interface was particularly enlightening. Our studio clients across the UK are increasingly interested in how technology can enhance their members' experience while streamlining operations, and this hands-on testing lets us provide nuanced feedback about the learning curve and user experience their instructors and clients might encounter.
The system even includes customisable volume options, letting users choose to listen to just the instructor, just the music, or a balanced combination of both. This level of personalisation brings the boutique studio experience to any setting.
Content That Keeps Evolving
Reform RX doesn't just supply equipment to premium wellness spaces; they provide an ever-expanding content library. With hundreds of videos and new content filmed by the CEO every three months, users never run out of fresh workouts. This commitment to regular content updates ensures the equipment remains valuable long after purchase – a crucial consideration for luxury hospitality venues and studios investing in premium Pilates solutions.
Part of our market research involves evaluating the ongoing value proposition of equipment, not just the initial purchase, so understanding the content ecosystem surrounding these reformers is critical information for our UK clients considering significant equipment investments.
Global Reach and Industry Impact
With worldwide shipping through their Belfast-based operation, Reform RX is making their technology-enhanced Pilates experience accessible to luxury wellness providers globally.
For high-end hotels and exclusive Pilates studios looking to differentiate their wellness offerings, Reform RX provides more than just equipment – they deliver a complete, branded Pilates solution that enhances the luxury guest experience and helps studios stand out in an increasingly competitive market.
These market research trips may be the more enjoyable part of our job, but they serve a crucial purpose: ensuring we can provide our UK clients with first-person insights into the latest equipment innovations. There's simply no substitute for feeling the smooth glide of a carriage or navigating through a digital interface yourself.
As I continued my exploration of Belfast's growing Pilates scene, I couldn't help but reflect on how Reform RX exemplifies the industry's direction: honouring traditional Pilates principles while embracing technology to create more accessible, personalised, and engaging experiences for luxury wellness providers and their clients.
The Reform RX studio in Belfast, housed at their 611c Lisburn Road headquarters, stands as perfect evidence of how Northern Ireland is embracing and contributing to the global evolution of Pilates for premium markets, making it an ideal first stop on my journey exploring the growth of this industry in the region.
I'm sure there is much more to come!
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